Yarn Riot - Capstone Project

My senior capstone project marked the culmination of my graphic design education, focusing on crafting a brand identity for a yarn supply store. Yarn Riot transcends the typical yarn shop experience; it’s a declaration against the ordinary. This endeavor endeavors to craft a distinctive and daring brand persona for Yarn Riot, a rebellious hub for yarn enthusiasts, particularly targeting young adults keen on knitting or crocheting. Beyond merely peddling yarn, this initiative champions a movement, advocating for DIY ingenuity and eco-consciousness, drawing inspiration from the defiant ethos of punk culture.

This endeavor aims to forge a brand identity that resonates with the target demographic’s yearning for innovation, self-expression, and environmental mindfulness. Yarn Riot aspires to empower young adults to embrace the art of DIY crafting, master knitting or crochet techniques, and foster sustainable crafting practices, steering away from the pitfalls of excessive consumption.